From time-consuming administrative tasks to property listing, lead generation and nurturing, realtors have a lot on their plates. They have to work on multiple tasks simultaneously and while doing so even one small mistake can lead them to lose major opportunities
In the dynamic and rapidly evolving real estate landscape, real estate professionals have to face various challenges on a day to day basis to build a loyal client-base and establish a brand reputation.
Here comes Automation, which is gaining popularity in all the industries for all the good reasons and real estate is not an exception anymore. Though automation doesn’t give any guarantee that the property deals will be closed, it does make the process of listing, following up, marketing and managing repetitive tasks so efficient and fast that there are no chances for you to miss any opportunities.
It is important to understand that Real Estate Marketing Automation is not just a tool to cut down on extra hours spent on manual tasks like data entry or property listing. Automation has a lot more value than automating repetitive tasks, it helps real estate companies to achieve larger and critical business goals like improving client relationships, establishing effective outreach strategy to prospects, and maintaining consistent business with brand value.
Here is What Statistics Have to Say About Real Estate Automation:
1. Automate Lead Generation with Signup Forms
The days are gone when users were afraid of filling contact forms on the websites, these days if they get to see what they are seeking, they prefer to get connected with the company to know more.
Hence, signup forms are trending pretty good in the real estate industry. These forms enable you to easily and quickly collect the important data of your prospects like phone number, email address, their property needs, etc.
To make your signup forms or contact us forms more effective you may keep them short and automated. These forms can easily be placed on websites, home pages or landing pages.
2. Automate Lead Management with CRM Software
As per the recent 2022 real estate market trends and reports, CRMs are ranked under the top three widely used marketing tools by the industry experts. They are mostly used to get high-quality leads and manage them effectively.
In modern times CRMs come up with great feature sets and one of them is the automation feature that includes various critical integrations for the tools your existing platform already has.
These must-haves features enable you to segment your leads into different categories as per their buying requirements and choices filled on your signup forms at the time of their initial visits on your website. Segmenting and maintaining leads becomes extremely easy with automation.
3. Email Marketing Automation for Lead Nurturing
More and more real estate brands are leveraging email marketing automation to build and maintain effective relationships with their clients or potential customers.
Staying in touch with prospects is the core of any Real Estate Marketing Strategy.
In email marketing there are several scopes to implement automation such as
sending emails automatically whenever a new lead signs up, or follow up emails when an existing lead drops any queries.
Drip campaigns can also be automated if you wish to nurture your leads with monthly insights and other engaging and value-driven content that keeps your leads in the loop with updated property trends and listings. If we say in simple words, automation in email marketing is the key you need to establish effective communication, increase engagement, and ultimately boost conversions.
4. Earn Referrals with Follow-Up Automation
Once you close your deal and the long-awaited lead finally gets converted into a sale, there are scopes that you get some good referrals from your happy and loyal clients. This is the time where you need to use a follow-up automation tool to effectively maintain your follow-up relationships and expand your network through referrals.
Following up with clients after they buy from you is a critical part of real estate marketing strategy. This part is as important as engaging with new leads or queries. As per many records approx 38% of property buyers prefer to see properties by a referred real estate agent. It is because they find them more reliable and approachable than the other realtors who are not referred.
When your clients have a satisfied buying experience with you, they are more likely to help you with earning referrals but you have to take that first step and start the post sale follow-up. Automation can be your tool to make this after-sale follow up process more consistent and effective.
To Conclude
Whether it is facilitating better data management and analytics, enabling real estate professionals to make informed decisions on time or completing tasks faster and more accurately with reducing manual errors done by humans, automation is paving the way for greater opportunities and brighter future for the property industry.
Even though Real Estate Marketing Automation is transforming the way real estate experts market their properties and manage their client relationships, the tool has got a long way to go and show its full potential. Hence, real estate professionals have more opportunities to find ways to take the maximum advantage of marketing automation.
