Battle-Tested Software Development Methodology for Successful Digital Products
In the early stages we will work with you to identify potential risks and requirements using wireframes and mock-ups before moving on to the design phase. We will work closely with internal stakeholders, gathering approvals and reviewing functionality. Once we are satisfied that the approved design is intuitive and engaging, we will create design concepts based on business goals and develop a prototype.
Using the agile software development methodology, we will ensure that the entire development process is highly transparent and flexible, paying close attention to detail and quality assurance. We will choose the optimal tech stack to design, develop and test the product, incorporating the latest techniques and technologies.
By taking a user-centric, data-driven approach, you will gain new insight into your competitive advantage, and customer needs so that you can launch your final product with confidence.
Benefits of Developing an MVP?
A minimum viable product utilizes real-world feedback from potential and actual customers so that a more streamlined and effective solution goes to market.
Achieving Buy-In
The product can be shown to investors and internal teams to achieve buy-in and explain abstract or difficult concepts.
Gathering Feedback from Customers
Customers are able to clearly visualize what the final product will look like so that they provide more meaningful feedback. Core features will be prioritized and tested with actual or potential users to gather insights and refine the product before the building begins.
Greater Efficiency
The MVP minimizes the risk of developing a product that doesn’t meet customer needs or motivations.
Cost-Effective Product Testing
The MVP is a minimal version of the final product, which cuts the cost of reworking code at a later stage.
Faster-Time to Market
An MVP reduces the need to make changes and code edits further down the line, which speeds up your time to market.
Reduced Risk
The MVP allows for thorough testing, minimizing the risk of developing a product that doesn’t meet customer needs or motivations.
Who Should Use an MVP in Product Development?
An MVP provides a ready-made, basic web solution that can be used in QA testing to reduce ambiguity. The MVP is then developed into a fully-fledged, market-ready product. Virtually every business will benefit from developing an MVP before building their final application, including:
The MVP Development Process
Discovery Phase
During this stage, we finalize the requirement, identify risks and pitfalls, and craft the essential assets in close collaboration with you. Wireframes, a user journey, and functionality is defined and mocked up for approval.
Product Design
Design must incorporate and match product strategy. Having closely collaborated and researched your strategic business goals, we move onto the creation of several, clickable high-fidelity MVP prototypes based on the approved wireframes.
Development and Testing
During the development stage, all of the features that the MVP will support are prioritized, added, and tested with actual and potential customers to ensure that the product offers enough benefits to meet their needs and solve their pain points.
Launch
Leveraging our years of in-depth experience of SaaS products, we prepare the product for the market. Whether this is a server deployment, cloud configuration or submission process, the team will be ready to deliver according to your unique needs and specifications.
Continuous Development
When to Collaborate with us
Before Development, after Ideation
If you have an idea and a vision, but lack the technical skills to bring the idea to life, we can assist building the successful MVP.
When Noticing a Gap in the Market
If you are a business expert that has spotted a problem in the market, and require the assistance of a trusted partner to convert your idea for bridging the gap into a custom idea, we can help test your hypothesis through an MVP.
When you Require Outsourced Assistance
FAQs
What is MVP development?
A minimum viable product (MVP) is a means of verifying business assumptions for custom software or testing the demand/viability of a new product with minimal investment. A product is built and released to a small audience with minimal features in order to test a new business idea and guide the target market’s reaction to it. This enables businesses to collect feedback, before releasing a fully-fledged product.
How do you build an MVP app?
Start by gaining an in-depth overview of the problem and the goal of the solution by researching the target customer, value proposition, feature set, needs, and user experience. A high-fidelity, interactive prototype of the most basic and important features will be built to test. This helps teams determine which features truly address the audience’s pain points and offers value to the market.
When is the right time to build an MVP?
An MVP should be built after the initial ideation stages of the project to test and validate important concepts in the market. Businesses should build an MVP to test and research their hypothesis and product in order to create an end product that is more likely to attract and retain customers in the long run.
Why is an MVP important for startups?
An MVP enables startups to test their ideas before committing to building and launching their final product, reducing the risk of launching a product that doesn’t address market needs. This is an excellent way for fledgling companies to determine whether or not their concepts and ideas have real-world potential.
How does the MVP on a startup timeline impact the development?
An MVP shortens the development time and speeds up user feedback so that less time is spent on creating software. As key features are thoroughly tested and feedback for improvements gathered, the need to rework code or amend features after launch is reduced.
What are some examples of an MVP?
There have been many successful and unsuccessful MVPs in recent years, including Google Glasses, Basecamp, and Instagram. Retail giant Amazon started as a MVP, with just 20 books listed on the site. The market’s response to these books and features was carefully measured, and incremental changes made over time. Today Amazon is one of the biggest retailers in the world – thanks to their MVP.
What makes a good MVP?
An MVP is successful when it grows, expands, and adopts user recommendations to grow the market and reach new users over time. The initial design should be simple so that users grasp the concept and functionality quickly, but still consider the latest trends and needs of the industry and target market.