Product Discovery Sets the Development Process up for Success
A battle-tested team of SaaS experts, including business analysts, software developers, UX/UI designers, and solution architects, will provide the insights you need to make a decision and build a product that addresses customers’ needs head-on.
The Benefits of SaaS Product Discovery
Ensure that your end product addresses genuine user needs
Avoid the risk of building untested/potentially unwanted features
Minimize development costs and avoid rework
Why do SaaS Businesses need
a Discovery Phase?
The discovery phase will provide an in-depth, thoroughly researched overview of the features customers require from your new or existing product. Product discovery enables you to launch or relaunch your app or solution with greater confidence and a far greater likelihood of commercial success.
Validate Ideas
Analyze the market, competition and customer needs and determine the feasibility of core concepts in practice.
Minimize Development Costs
Avoid rework, delays and unforeseen costs with more predictable iterations and laser-focused product sprints.
Reduce Risk
Remove the guesswork through carefully planned requirement validation and testing.
Ensure a Successful Product Launch with a Discovery Workshop
Success Starts with an In-Depth SaaS Product Discovery Workshop
Facilitated by a team of highly-trained experts across multiple disciplines.
Every successful product launch starts with a workshop to thoroughly understand your concept. During the initial session, a team of highly experienced in-house experts will spend time unpacking each concept to test and validate against different perspectives and audiences.
Product Architecture Roadmapping
Organizing platforms and applications to create a more scalable structure for the future.
Product Development Roadmapping
A clear, focused strategic roadmap to achieve key objectives.
User Persona Development
Audits
Competitive Analysis
Consulting
Collaboration with inhouse experts to establish the most effective strategy for the project.
Key Roles of the Participants
Collaboration is the key to a successful product discovery workshop. By combining the experience and expertise of highly-trained, battle-tested teams with your knowledge of the target market, your SaaS solution is primed to succeed.
Client
During the product discovery workshop, clients have the opportunity to deliver their idea and explain core concepts about the solution, including their goals, expectations, and requirements.
Business Analyst
Business analysts or product managers analyze and collect the data provided by the clients and structure the information in a meaningful way. During the workshop, these experts will facilitate the discussion, clarify ambiguities and transform epics and user stories into estimates so that both parties are completely aligned.
UI/UX Designer
UX/UI designers analyze the target audience and competition in order to build a visually appealing, intuitive interface and user flow based on client requirements.
Solutions Architect
The Solutions Architect will analyze the requirements of the project and ensure that the business logic designed is feasible. Ultimately, the solution architect will offer the most suitable architectural solution and tech stack for bringing plans to fruition.
Account Manager
Account managers are tasked with managing the client relationship throughout the entire design process. They will ensure that the client’s needs are met from start to finish.
Who will Benefit from Product Discovery?
Startup founders with no product development experience
SaaS Product Managers that require expert product development planning
Deliverables of a SaaS Product Discovery Workshop
A functional specification for the first phase of the project, with the concept mapped on wireframes
A high level digital architecture map, detailing the vision of the concept and features
A product development roadmap, with milestone for rolling out each phase
A detailed time and cost estimate
The Formula for a Successful
SaaS Product Launch
01
Product Discovery
Determine the business goals, identify the target audience and discuss the features in-depth
02
User Experience
Establish whether or not the product achieves user goals, create low-fidelity diagrams and map the user journey
03
User Interface
screens