whitepaper

The Zero-ROI Epidemic.

Stop Funding Pilots. Start Moving Numbers.

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Zone · 01 · Written For A Budget Review, Not A Conference

Every section ends in something you can put in front of finance. Baselines, gates, kill criteria, and a monthly one-pager format.

Zone · 02 · Built On What Actually Failed

Five named leak points drawn from delivery post-mortems and the published research, each with the tell that shows up before the money is gone.

Zone · 03 · Fewer Projects, Bigger Return

The recovery plan cuts your active AI portfolio in the first month. That is the point. Concentration beats coverage in every dataset we can find.

By the numbers

The figures that make it a board-level conversation.

56%

of CEOs report no revenue gain from AI investment (PwC Global CEO Survey, n=4,454). The spending was never the constraint.

95%

of enterprise generative AI pilots produce zero measurable P&L impact (MIT Project NANDA). The pilots work. They cannot be shipped.

5.9%

average return CEOs report on enterprise-wide AI, against a cost of capital near 10% (IBM Institute for Business Value). The average programme destroys value.

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