From manual follow-ups to a fully automated SMS engine. Logiciel partnered with a US-based construction and home services CRM to build event-driven text notifications for appointments and billing, replacing hand-typed reminders with six ready-to-use automations across web and mobile.
Built for subscriber scale. Engineered for carrier-grade reliability.
The platform needed to replace manual, error-prone customer texting with automated SMS that fires on appointment and billing events, without mixing automated and human conversations.
Customer communication was manual across every touchpoint:
Office staff texted every homeowner by hand, leading to missed reminders and no-shows.
Due dates were tracked manually across hundreds of open invoices, slowing cash flow.
Each team member wrote their own texts, with no standard tone or branding.
The highest-engagement channel stayed manual while rival CRMs offered automated texting as standard.
Appointment and billing reminders now go out with no office staff involvement: three automated touchpoints per appointment (on booking, the day before and the same day) and three per invoice (on send, before the due date and after it is overdue), up from zero.
Six professionally written default templates went live in every subscriber account at launch, so admins can switch on automation in minutes instead of writing messages from scratch.
Shipped behind a feature flag and globally enabled for all subscribers, with default templates seeded safely to existing accounts and automated threads kept cleanly apart from human conversations.
Logiciel's backend, web and mobile engineers worked as part of the client's product team, from design through launch.
38 tickets planned, built and hardened, with carrier and timezone edge cases fixed before they reached customers.
A centralized cadence model and system-user architecture make new triggers and channels simple to add.
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Automate the Follow-Up