Nowadays there are a lot of sounds for Product/Market Fit specially among the app/product based startups.
Going beyond wireframes and mockups, prototypes empower you to release the right product by gaining insight into how users will interact with your software application.
As a business manager, I sometimes get into odd situations with product owners/CEOs who consider a very sloppy approach for software development especially when they have a great understanding of the respective market but have little or no knowledge of software development ins and outs.
Have you ever wondered why some apps are so good to quickly get users’ attention and hold it for a good amount of time while others still struggle to get enough visitors on their landing page?
The term MVP gained popularity after Eric Ries described it in his book Lean Startup and since then it has been gradually rising in terms of popularity. Let’s see what it is?