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Scaling Workflow Automation for Enterprise CRM with AI-Driven Engineering.

Logiciel partnered with Keller Williams to build KW SmartPlans, a CRM-embedded automation engine that streamlines follow-ups, communication, and task execution at scale. Used daily across a global real estate network, SmartPlans delivers reliable automation without complexity, built for execution, engineered for enterprise scale.

Build with Us See the Impact
56.7M+
SmartPlans Executed
104,500+
Monthly Active Users
70%
Agent Adoption Rate
30%
Time Saved Per Agent
Client profile

Who we built it for.

Company
KW Command - SmartPlans
Industry
Real Estate Technology
Trigger event

Keller Williams needed a robust workflow automation engine inside their CRM to help agents manage follow-ups, engagement, and tasks, without adding operational overhead or manual effort.

The challenge

What stood in the way.

Workflow execution at enterprise scale introduced multiple challenges:

01

Manual Execution Overload

Agents spent significant time on follow-ups and repetitive tasks.

02

Complex Automation at Scale

Workflows needed flexibility without becoming hard to use.

03

Reliability Under Massive Load

Millions of real-time workflows had to run without delays or failures.

Why they chose Logiciel

A partner proven at scale.

01

Deep experience building automation engines at scale.

02

Strong expertise in CRM-embedded workflow systems.

03

Proven ability to handle high-volume, real-time execution.

04

Engineering rigor around performance, reliability, and data integrity.

The solution

How we built it.

Layer 01
Workflow Automation Engine
Automated follow-ups and task execution.Trigger-based emails and reminders.Customizable workflows for agent needs.
Layer 02
Enterprise-Grade Engineering
Scalable workflow orchestration using Camunda.High-performance data processing and caching.Reliable real-time execution at scale.
Layer 03
Secure & Integrated Platform
Seamless integration with KW Command CRM.Real-time data validation and synchronization.Secure handling of sensitive contact data.

“SmartPlans has become integral to how our agents operate daily. Logiciel delivered automation at scale without sacrificing reliability.”

★★★★★
Keller Williams Leadership
Results & impact

What shipping it actually changed.

Operational Efficiency

56.7M+ workflows executed successfullyUp to 30% time savings for agentsReduced manual follow-up effort

Adoption & Engagement

104,500+ monthly active users70% agent adoption within months85% user satisfaction reported

Production-Ready Scale

Stable execution under massive workloadReliable performance across global usageAutomation embedded into daily agent workflows
Strategic partnership

More than a project.

01

Long-Term Collaboration

Logiciel has partnered with Keller Williams across multiple automation initiatives for over a decade.

02

Embedded Execution

Engineering teams worked directly inside KW Command’s core CRM infrastructure.

03

Enterprise Trust

Logiciel was trusted to design and operate one of KW’s most mission critical workflow systems.

Why it matters for tech leaders

A blueprint for scaling without chaos.

Proves automation can scale without breaking core systems
Demonstrates real-world execution at massive volumes.
Shows how embedded workflows increase productivity safely.
Validates offshore teams as long-term, trusted partners.
More success stories

Explore more of the work.

Build to last

Build Automation That Works at Enterprise Scale.

If your platform depends on reliable workflows and real-time execution, your engineering partner must be battle-tested.

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