Logiciel partnered with Keller Williams to build KW SmartPlans, a CRM-embedded automation engine that streamlines follow-ups, communication, and task execution at scale. Used daily across a global real estate network, SmartPlans delivers reliable automation without complexity, built for execution, engineered for enterprise scale.
SmartPlans Executed
Monthly Active Users
Agent Adoption Rate
Time Saved Per Agent
Trigger Event:
Keller Williams needed a robust workflow automation engine inside their CRM to help agents manage follow-ups, engagement, and tasks, without adding operational overhead or manual effort.
Workflow execution at enterprise scale introduced multiple challenges:
Deep experience building automation engines at scale.
Strong expertise in CRM-embedded workflow systems.
Proven ability to handle high-volume, real-time execution.
Engineering rigor around performance, reliability, and data integrity.
Automated follow-ups and task execution.
Trigger-based emails and reminders.
Customizable workflows for agent needs.
Scalable workflow orchestration using Camunda.
High-performance data processing and caching.
Reliable real-time execution at scale.
Seamless integration with KW Command CRM.
Real-time data validation and synchronization.
Secure handling of sensitive contact data.
Logiciel has partnered with Keller Williams across multiple automation initiatives for over a decade.
Engineering teams worked directly inside KW Command’s core CRM infrastructure.
Logiciel was trusted to design and operate one of KW’s most mission critical workflow systems.
Proves automation can scale without breaking core systems
Demonstrates real-world execution at massive volumes.
Shows how embedded workflows increase productivity safely.
Validates offshore teams as long-term, trusted partners.
This is what enterprise automation done right looks like.
“SmartPlans has become integral to how our agents operate daily. Logiciel delivered automation at scale without sacrificing reliability.”
- Keller Williams Leadership
If your platform depends on reliable workflows and real-time execution, your engineering partner must be battle-tested.
