What is a Design Concept and Why Do You Need It?

In the dynamic world of SaaS app development, success hinges on more than just code and functionality—it’s about crafting an exceptional user experience. At the heart of this endeavor lies the “Design Concept,” a compass that directs every decision, pixel, and interaction toward user satisfaction and market excellence.

4 mins read
July 25, 2022
The Design Concept is not a new term in product development, however, there are many undercover metiers to be noted and sorted. Let’s dive deep into the below article to make it more explicit.

What is a Design Concept?

A design concept is an idea of designing a product that is illustrated via images, sketches, or a bunch of thoughts craved over the paper. But, it should not be considered a wireframe, it is a non-dimensional frame. The purpose of this design concept is to keep the designer and the developer both knowledgeable about the core ideas that were kept in mind while laying them out. Therefore, this concept ensures the quality of the final product before it hits the market.

What else makes a Design Concept indifferent to developers?

A Design Concept helps the developer to work on a prior and planned strategy to lead the correct product development. All in all, it adds value to the design of the product, saving time and removing the later clutter from the final product that has to be launched. The key points that must be considered in the design concept are:

  • An in-depth understanding of the products and their dimensions.
  • Knowledge of the hurdles that might come or occur.
  • Styling, audience, and the requirements of the client.

What are the various levels to create the design concepts?

So, before jumping over the design concept of a product, it is crucial to understand the challenges that exist in the product already. For instance, you have a project of creating a financial application, and you are alien to this sort of project. So how would you work further with this?

Here, the design concept comes in. If you work under a design concept you would need to know the need of the website first, then you will step up to the next level of need. Thus, you will be completely touching the ground of the core knowledge of that project. Now the points we can jot down here are:

Know the need for the product from the user’s perspective.

  • Understand who will be using the product.
  • Learn how it is going to hit their minds.
  • Get the user experience from the layout.
  • Put a correct time frame to fulfill the task.

1. Prepare an outline

Once it is clear with the above points, draw an outline or layout of the design concept, cumulate the team members that are participating in the project and discuss the various problems and solutions to reach a final concept or idea. An outline or draft will help you touch your goal easily and prompt without any obstacles.

preparing an outline design

2. Work on visual components

Now, after the written format of a design concept, working on the visual components comes in. Here, the developer may play different idea roles with sketching, coloring, or giving a uniform to the idea. They can use numerous ideas or layouts while putting the project planning into one frame.

Work on visual components

The interface should be designed as per the user experience and competitors’ research. These are the major things to consider in the design concept. One must check with the needs of the market and the things that are missing from the project as per the demanding requirements.

3. Collect the user data

For a great and intuitive design, it is always recommended to collect the great user data that unleashes the drawbacks by putting any survey and all. This may help you to know the snag of the past users or previously used products in the same industry. This is the next step or stage that is involved in the design concept.

4. Be creative

Before moving on to the last or final stage, understand that the user experience data can help you do great with your present product design. This may include basic things like color combination, logos, or animation but it is not the limit. You can explore more and more before making the final path and this creativity gives the final touch to your work.

Creativity in Design Concept

5. Cumulate all research

Finally, synchronize this research work with the developers or your clients to give it a final shape. Also, remember that any of the changes (it may be tiny or big) are considered when it is affecting your final product. Modify or make changes in the given design as per the client’s suggestion and discuss the final product.

Cumulate all research design concepts

Why Do You Need a Design Concept?

A design concept makes your critical problems with precise software easy and handy. It provides you the solutions, ideas, and a strategy to work upon. However, the design concept has many other points to mark up and these are like:

  • It creates a clear idea of the proposed problem and its solution.
  • A design should sound like a soul of a brand. Indeed, you can create value for a brand by using the correct color, concept, layout, and other vital factors.
  • A design concept bridges the gap between the virtual product and the actual one by the right perceptions and utilizing designing elements.
  • The Design concept provides you with a balanced plan to visualize the real project and saves a lot of time on aftermaths.
  • It ensures the marketability, innovation scale, and final cost to the user or manufacturer.

So, to cut to the bone, a design concept saves a lot of time, money, and energy that is going to be invested in, with prior scales and planning concepts. How a user experience is going to be with it and how long it may take to fulfill it, all come easy with a design concept.

Wrapping Up

A Design Concept in SaaS App Development acts as a user-focused plan, ensuring your app aligns with what users need. It speeds up validation, cuts development costs, and encourages innovation.

A well-executed Design Concept is an invaluable asset which serves as a guiding compass, ensuring that every aspect of a product aligns with user satisfaction and market excellence. The importance of an effective design concept in SaaS App Development cannot be overlooked.

UI/UX Design

Mamta Thakur

Senior Software Developer

Mamta has more than 9 years of experience in designing innovative and interactive web apps, mobile applications, and software products. Her extensive experience in the UI/UX industry makes her a superior-level creative thinker who knows how to serve the valuable inputs of the client and empower them to make the product’s overall aesthetics and functionality more intuitive. Holding HTML Responsive Web Design Certification, she becomes a professional who can easily cater to the dynamics of frontend designing. Mamta has in-depth knowledge of all the advanced UI/UX tools and practices that helps her create convincing apps with enhanced accessibility and usability.

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