Logiciel Contact Us
Success Stories Tech News Contact Us

Powering Enterprise-Scale Campaign Automation with AI-Driven Engineering.

Logiciel partnered with Keller Williams to build KW Campaigns, a CRM-embedded marketing platform that lets agents automate and manage campaigns at scale across regions and channels. Built for one of the world's largest real estate networks, it delivers enterprise-grade automation, reliability, and performance for daily use.

Scale Like a Pro See the Impact
200K+
Agents supported globally
$400K+
Average campaign volume
Multi-channel
Campaign automation across ads, email & social
Enterprise
CRM-embedded platform reliability at scale
Client profile

Who we built it for.

Company
Keller Williams Realty
Industry
Real estate technology
Platform
KW Campaigns, CRM-embedded
Trigger event

Keller Williams needed a unified, automated campaign platform embedded directly inside their CRM to support hundreds of thousands of agents, without compromising security, compliance, or performance.

The challenge

Enterprise marketing was hard to scale.

01

Campaign creation at scale

Disconnected tools caused inconsistency and inefficiency across thousands of agents.

High impact
02

Automation complexity

Ads, emails, and posts required heavy manual scheduling and coordination.

High effort
03

Security & compliance risk

Managing access, credentials, and regional rules at scale was risky and slow.

High risk
Why KW chose Logiciel

A partner proven at scale.

01

Proven SaaS delivery

Enterprise-grade platforms shipped to production, not pilots or demos.

02

CRM-embedded expertise

Deep experience building products directly inside live CRM ecosystems.

03

Cloud-native at scale

Strong microservices architecture engineered for high-volume workloads.

04

Governed automation

Automation delivered with governance and long-term reliability.

The solution

KW Campaigns, built in three layers.

Layer 03 · Reach
Scalable global delivery
LocalizationChannel complianceEnterprise-scale performance
Layer 02 · Product
Automated campaign engine
Multi-channel creationAutomated schedulingCRM-native workflows
Layer 01 · Foundation
Enterprise platform engineering
Microservices architectureSecure key managementHigh-volume handling
01 · Foundation
02 · Product
03 · Reach
Email Paid ads Social Listings SMS 200K+ agents
Routes every campaign to the right channels and agents, automatically.
The shift

From manual marketing to a platform that runs itself.

Before · agent-by-agent campaignsHours per launch
After · KW CampaignsMinutes per launch
Far less manual effort, automated, CRM-native campaigns at the scale of 200,000+ agents.
Hours Minutes
Campaign launch
Manual Automated
Marketing workflow
Regional Global
Delivery reach

When a platform serves 200,000+ agents every day, reliability isn't a feature, it's the product.

★★★★★
KW Campaigns · Engineering principle
Results & impact

What shipping it actually changed.

Operational efficiency

Less manual effort, with faster and more consistent delivery.

Faster campaign creation for agents Reduced manual marketing effort Consistent execution across regions

Enterprise adoption

Embraced across the KW network and relied on every day.

High adoption across the KW agent network Improved lead-generation efficiency Platform used daily at global scale

Production-ready reliability

Stable and secure under load, and built to evolve.

Stable performance under heavy usage Secure handling of sensitive credentials Built for long-term platform evolution
Strategic partnership

More than a project.

01

Long-term engagement

Logiciel has partnered with Keller Williams across multiple product initiatives over the years.

↳ Multi-year engagement
02

Embedded execution

Engineering teams worked directly inside KW's CRM and product ecosystem.

↳ Inside KW's CRM
03

Enterprise trust

Delivery focused on reliability, security, and scalability for mission-critical systems.

↳ Mission-critical delivery
Why it matters for tech leaders

A blueprint for scaling without chaos.

This is how large organizations scale, without chaos.

Demonstrates true enterprise-scale platform delivery.
Shows how automation can work inside core systems.
Validates microservices for long-term evolution.
Proves offshore teams can be trusted with critical platforms.
More success stories

Explore more of the work.

Build to last

Build enterprise platforms that actually scale.

If your product supports thousands of users every day, your engineering partner must be production-proven.

Start Your Project